-
Management by Objectives (MBO) in 2025: Why It’s Still a Game-Changer for Mid-Sized Businesses
Remember when running a business was all about gut feeling, a bit of jugaad, and some good old-fashioned luck? Well, in 2025, that approach is about as effective as using a landline to make sales calls. Mid-sized businesses across India…
-
Brand Management for MSMEs: How Small Businesses Can Compete with Big Players
Let’s be real—competing with big brands as an MSME feels like bringing a knife to a gunfight. They have deep pockets, massive marketing teams, and enough ad spend to plaster their name on every billboard, YouTube video, and cricket match.…
-
Employee Engagement is Not Just for Large Corporations: Why MSMEs Must Prioritize Workplace Culture
There’s a common misconception in the MSME world: “Employee engagement is for the Infosys and Tatas of the world; we’re too small for that.” Let’s burst that bubble right away. If you think employee engagement is a luxury, you’re already…